DIEGO ENRIQUE FLÓREZ

Hey there!
I’m Di360, an experienced Creative Director and Innovation Leader with a background in industrial design, advertising, concept and copywriting, and creative tech. I started my career in Argentina, got it going in Panama, and then moved to Dubai in 2018.
Totally obsessed with the creative process, I love connecting the dots between what’s needed, what’s possible, and what excites people. With recent training in the “Leadership in Innovation” program from MIT and the Future Skills Masterclass from Hyper Island, I’ve built an innovation toolkit designed to spark fresh ideas and turn them into meaningful realities.
I’m all about problem-solving and getting things done. I have a gut for great ideas, a nose for new business, and a leadership style rooted in empathy and collaboration. Working with passionate people who make work feel like fun is what drives me every day.
I also know a thing or two about trends and new technologies, and love a good talk about innovation and leadership. So feel free to drop me a line—let’s go grab a cup of coffee or a burger and start making great things together.
AWARDS:
• Grand Prix – Lynx, Dubai.
• Golds and Grand Prix – Effie Awards, Panama.
• Gold – Festival of Media, Latin America.
• Gold – JCDecaux Awards Latam to Cannes Lions.
• Golds, Silvers & Bronzes – Caribe Festival, Panama.
• Silver & Country Award – Jade Festival, Guatemala.
• Silver – Creative Spark McCann, Worldwide.
• Work published in Lürzer’s Archive.
Let’s talk: di.florez@gmail.com
WORK EXPERIENCE:
Head of Innovation: Livingroom – Dubai
May 2023 – Present
Creative Director:
TBWA\RAAD – Dubai
Dec 2021 – April 2023
Creative Director:
Webedia Arabia – Dubai
Nov 2020 – Dec 2021
Associate Creative Director:
Livingroom – Dubai
Feb 2019 – April 2020
Creative Director:
BBDO – Panama
Feb 2016 – Nov 2018
Strategy & Creative Director:
Darwin – Costa Rica
May 2014 – Feb 2016
Copywriter:
McCann – Panama
Jun 2012 – May 2014