Global Buckets

KFC

KFC simply means ‘Fried Chicken’.

Anywhere. Everywhere.

Redesigning our iconic bucket using traditional patterns, endemic textures, and local designs from different countries highlighting the deep-rooted connection that KFC has with local cultures around the globe.

By bringing all these styles and cultures together, the design language unlocked a powerful message, giving out the image of a modern, diverse, and truly inclusive brand. One that supports a world where we are all equal and where we can all share a bucket together. 

The visuals welcomed visitors from over 190 countries as they made their way to Dubai Expo 2020. They were placed on billboards, posters, digital screens, and KFC social channels with +665,000 followers across the Arab region.