It’s time for Arabic

Shahid

It’s time for Arabic. It’s our time.

Campaign strategy for the relaunch of Shahid from MBC. A TV streaming service for the Arab world. Shahid is the only brand that can claim to provide the Arabic content for an Arab audience that wants to watch anywhere they are in the world and anytime they want to watch it.

The Arab world is changing. Although there are many differences between Arabs around the world, there is more that we have in common. We all speak the same language. We cry together, we laugh together, we sing together…

Now, more than ever, feels like the time to celebrate our culture and our contribution. Now, it’s the time to celebrate our stories in our language.

It’s time for Arabic.