Credicorp Bank
“Your pending destinations are waiting for you”
Visit them with a Personal Loan from Credicorp Bank.
Frustrated world landmarks claiming your long-waited visit, from the target audience’s top 3 desired destinations.
Personal Loans are offered by every bank to solve specific needs from the customers in specific moments: Weddings, Debt consolidation, Remodeling, etc. But Credicorp Bank found a need that everybody desires and relates: Traveling.
We came up with a new product: Personal Loans for travel purposes, so customers can go to their pending destinations; and who better to claim their visit, than famous landmarks from the top to-go cities.
The campaign obtained almost 600 leads in a couple weeks, with a cost per lead of $15 USD in an industry where the average costs varies from $25 to $45.
DIEGO FLÓREZ 