The Golden Drumstick

A Taste of Glory

KFC

KFC World Cup Winners:
1974 West Germany – 1978 Argentina – 1982 Italy – 1986 Argentina – 1990 Germany – 1990 Brazil – 1998 France
2002 Brazil – 2006 Italy – 2010 Spain – 2014 Germany – 2018 France – 2022 Argentina

The World Cup: A solid gold trophy.
KFC drumsticks: Golden deliciousness.

Coincidence? We don’t think so.

Their likeness was too strong to be ignored. As a non-sponsor of the world’s most famous football tournament, we decided to celebrate it in a unique and tasty way.

The most iconic moments in the World Cup’s history, portrayed with a taste of glory.
Case Study

An uncanny resemblance. An uncanny campaign.

KFC Germany 1974 World Cup
Franz Beckenbauer – Sepp Maier
West Germany
KFC Argentina 1978 World Cup
Daniel Passarella – Argentina
KFC Spain 1982 World Cup
Paolo Rossi – Italy
KFC Mexico 1986 World Cup
Diego Maradona – Argentina
KFC Italy 1990 World Cup
Lothar Matthaeus – Pierre Littbarski
Germany
KFC United States USA 1994
Dunga – Brazil
KFC France 1998 World Cup
Zinedine Zidane – France
KFC Korea Japan 2022 World Cup
Ronaldo – Gilberto Silva
Brazil 2002
KFC Germany 2006 World Cup
Fabio Cannavaro – Italy
KFC South Africa 2010 World Cup
Iker Casillas – Spain
KFC Brazil 2014 World Cup
Philipp Lahm – Thomas Müller
Germany
KFC Russia 2018 World Cup
Kylian Mbappé – France
KFC Qatar 2022 World Cup
Lionel Messi – Argentina
KFC World Cup Qatar 2022
Maradona – Argentina – 1986 / Messi – Argentina – 2022
A Taste of Glory
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